R/GA Headquarters
IARC Studio V
Karis Sandin | Graduation Year: 2024 | Associate Professor Neal Hubbell
R/GA, a pioneering digital marketing firm, is driven by a core mission to showcase its cutting-edge technology. Fueled by this futuristic vision, the concept of a technological utopia drove this design, harmonizing the interplay between biophilia and technology. The architectural narrative exudes a sleek structure, embodying the precision and sophistication synonymous with technology. The composition gracefully gives way to the presence of dispersed greenery and inviting furnishings, which collectively work to soften the edges and infuse the space with comfort. The resultant synthesis creates an environment where the dynamic convergence of technology and natural elements fosters a captivating and harmonious experience.